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Words

Memorable words and phrases associated with your movement can help it last longer and create broader awareness.

Choosing a slogan​

The priorities for a slogan should be meaning, catchiness, and simplicity.[6]

Meaning​

You slogan needs to have direct meaning to the movement. For some people the slogan is the only thing they will know about your movement.

Catchiness​

Make it memorable. If you can, maybe even make it fun to say. The more people who remember your slogan, the more people will remember your movement.

Simplicity​

Simplicity is important to reach a wider audience as well as just making it more understandable at glance. Use simple english and avoid tongue twisters.[6]